Pure Fishing to Establish World HQ in Columbia, South Carolina

June 27, 2008 - Source: BYM Product and Industry News

Pure Fishing, a leading global provider of branded fishing products, has announced plans to establish its world headquarters in Columbia, South Carolina. This move will position Pure Fishing for its next phase of growth as an international leader in the fishing tackle market, with closer proximity to its global customer base and improved operating efficiencies.

The Pure Fishing brand portfolio includes Abu Garcia(R), Berkley(R), Fenwick(R), Gulp!(R), Mitchell(R), Penn(R), Pflueger(R), SevenStrand(R), Shakespeare(R), Spiderwire(R), Stren(R), Trilene(R) and Ugly Stik(R). The Columbia location will contain the Pure Fishing world headquarters staff including senior leadership, sales management, sourcing and supply chain management, and specific category marketing and product development teams. Pure Fishing will continue to maintain the majority of its U.S. coworker base in Spirit Lake, Iowa.