Green Steps Program at FlyFishing Retailer

Green Steps was launched at our sister show, Outdoor Retailer Winter Market in 2005, brewed up by a small group of people from the exhibitor and show producer sides of the aisle. The idea was simple: provide a platform for companies to show their 'green' side, and help retailers identify brands that are taking proactive steps (however small) to reduce their environmental footprint.

This would be a low cost/high bang for the buck program that used the show floorplan, website, carpet logos, listings in the directory, seminars and signage to call out these brands. The show itself was also to embrace the green business ethos and take steps to reduce its environmental impact. 

We’ve started a revolution, so it seems… Or maybe we were ‘early adopters’ of what’s already happening worldwide with increased concern for sustainability.


GREEN STEPS PROGRAM EXECUTION in Denver at the CCC
•    Wind Power credits purchased to power all days of the show
•    Initiated improved recycling efforts
•    Recycled content aisle carpet throughout the show, 25% PCR content (2006 start)
•    Initialized carpet roll reuse program with GES (2007 start)
•    Badge Holder reuse program initiated (2006 start)
•    Badge Holder recycle program initiated (2007 start)
•    Best Practices listing online, with logos/hyperlink for Green Steps Program sponsors
•    CNT (Carbon Neutral Traveler) program initiated inside Nielsen Sports Group for employees and the FFR show
•    Negotiated with GES to offer greener alternatives in their catalog of available services
•    Pushing the Green Steps Program agenda up into the entirety of the trade show business through IAEE and other sustainability efforts in the event business
•    Participating in Green Meetings Industry Council (GMIC) and International Association of Exhibitions and Events (IAEE) committees to further our education and effectiveness as trade show producers
•    Investing in redesigning online platform for all show products and services, including space contracts, exhibitor service manuals, floorplans, event information and (of course) the Green Steps Program
•    Upgraded to recycled content paper in nearly all of our print products (all marketing printed pieces, business cards, service manual disk jackets, etc.)
•    Rolled wind energy purchase out to all Nielsen Sports Group shows, including Outdoor Retailer, Health + Fitness Business, interbike, Action Sports Retailer in addition to FlyFishing Retailer
•    Rolled recycled carpet initiative out to all Nielsen Sports Group shows (upgrade to 25% PCR carpet)
•    Upgraded to recycled paper badges printed with soy ink vs. plastic badges (2007 start)

Visit flyfishingretailer.com often for further updates on the Green Steps Program.
Thank you for your continued support of the Green Steps Program as we move into the next phase of promoting sustainability at our shows and throughout the industry.

For travelers to FlyFishing Retailer - click on the below link to offset the carbon emissions of your travel to Denver.


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